Discover what’s driving market underperformance—and what to do about it.

Our process for discovering why a brand is underperforming in any of 45 international markets is methodical and precise. It involves the highly coordinated services of in-country buyers, marketing specialists, localization experts, and technical attribution specialists.

17 Criteria are evaluated with scores funneled into three pillars:

Pillar 1: Content Integrity and Authority
Pillar 2: Cultural Adaptation and Engagement
Pillar 3: Buyer Experience and Conversion

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Consumer research reveals the friction

Data shows the signal

A market-specific diagnostic

We examine performance from every angle.

Our process is methodical, market-specific, and grounded in human expertise. In-country buyers, marketing specialists, localization experts, and technical attribution specialists work together to evaluate 17 criteria across three core pillars: Content Integrity & Authority, Cultural Adaptation & Engagement, and Buyer Experience & Conversion.

The result is a more complete picture of why performance differs from market to market, where friction is occurring, and which areas warrant attention.

Content Integrity & Authority

Does your brand communicate clearly and persuasively to the people you're trying to reach?

We examine how effectively your content translates your value into an experience that feels clear, relevant, and compelling for the local audience.

Our evalutation includes the following:

Message and value proposition
Language, clarity, and readability
Audience needs and decision drivers
Consistency across customer touchpoints
Content relevance throughout the journey

Cultural Adaptation & Engagement

Does the experience feel built for this market, or simply brought into it?

We look at how well your brand experience reflects the cultural context, expectations, behaviors, and commercial realities of the market.

Our evalutation includes the following:

Local search and discovery behavior
Cultural relevance of messaging
Imagery and product presentation
Local buying expectations and conventions
Market-specific commerce experiences

Buyer Experience & Conversion

What happens between customer interest and customer action?

We examine the journey customers actually experience to uncover potential points of friction, lost confidence, or disconnect that may be affecting conversion.

Our evalutation includes the following:

Marketing-to-landing-page continuity
Product discovery and consideration
Purchase and checkout experience
Trust and decision confidence
Funnel and performance signals

The CompassGEO Assessment — from insight to action.

The CompassGEO Assessment doesn’t stop at identifying potential problems. You receive a prioritized report designed to help your team understand what to address, why it matters, and what it may take to move forward.

Delivered in 2-3 weeks

Assessments are typically completed within 2–3 weeks once we receive your target customer profile, primary advertising content, and access to relevant attribution data.

Prioritized Recommendations

Strengths and opportunities are identified across each pillar, with concrete recommendations prioritized according to their potential impact on performance.

Implementation Roadmap

Recommended actions are translated into a practical roadmap, including estimated timing and costs to support planning and budgeting.

Benchmark for measurement

Your Assessment establishes a benchmark score that can be used to evaluate progress and compare performance as recommended changes are implemented.

Ready to look closer? Start the process to improved market performance.

Assessments start at $2,750 for a single-market evaluation. Pricing varies based on the volume and complexity of content being evaluated.

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Global eLearning

Contact

connect@compass-geo.com

+1 (410) 451-4297

147 Old Solomons Island Rd, #302

Annapolis, MD 21401